Wednesday, November 27, 2019

Final Study Guide Essay Example

Final Study Guide Essay Example Final Study Guide Essay Final Study Guide Essay Essay Topic: The Peloponnesian War HIEU 101 Final Exam Review Sheet Identifications Ionian Revolt Themistocles Pericles Cimon Peloponnesian League Herodotus Thucydides Ephialtes Sophists Satrap Areopagus The Council of the 500 Pisistratus Agoge Stasis Aristagoras The Sixth-Parters The Definition of the Word Tyrant The Peace of Callias The Battle of Marathon Megarian Decree Boards of Ten Parthenon Aristophanes Essays 1 . The great Persian invasion under Xerxes was a crucial factor in cementing the ties of Greek ethnicity and a sense of separation from other peoples. It is no accident that the great playwright Aeschylus asked that his tombstone be engraved only with a ention of participation in the war and was content to omit his dramatic victories. What were the causes of this invasion? What was the Persian strategy? How did the Greeks respond to tne tnreau wnat were tne cruclal Dattles In tne war ana Tlnally why did the Persians fail? 2. The most important political development between the end of the Persian threat in 479 and the last third of the Fifth Century was the development of an Athenian Empire from the Delian League. What were the events connected with the origins of this empire? How did it develop over time? Is there a point at which we can speak of n empire as opposed to an alliance? Finally what sort of political situation did it produce in Greece? 3. Describe the Athenian constitution as it stood at about 440 B. C. What were the most important institutions and what were their powers? Why was the lot used more than election for most offices? Is this a democratic measure, If so, why? : Finally what factors made possible the use of direct democracy at Athens? 4. The development of Athenian democracy can be said to have begun towards the end of the 6th Century with the reforms of Cleisthenes. First, outline the political situation that led Cleisthenes to undertake these reforms. Second, what was the content of these reforms and discuss the difficulties in attributing some of these innovations to Cleisthenes? Lastly, how did these reforms contribute to growth of democracy in Athens? . What were the reasons for the outbreak of the Peloponnesian War? Was the war inevitable? What were the strategies of the respective antagonists at the outbreak of the war? Outline the various phases of the war. What was the crucial development that led to Athenian defeat? Finally politically, what changes did the war ring to structure of inter-state relations? 6. Sparta in the classical period had no parallel among other Greek states. What conditions led to its creation? How did its political system function and what were its component parts? Integral to the success of the political system was an extremely unusual social and economic structure. Describe the components of that structure. In theory both the political and social structure was based on a community of equals, was this in fact true? If it was not, what were the causes of inequality at Sparta? Finally, what was the primary purpose of the Spartan system?

Saturday, November 23, 2019

Okinawa Geography and 10 Fast Facts

Okinawa Geography and 10 Fast Facts Okinawa, Japan is a prefecture (similar to a state in the United States) that is made up of hundreds of islands in southern Japan. The islands comprise a total of 877 square miles (2,271 square kilometers) and has a population of over 1.3 million. Okinawa Island is the largest of these islands and its where Naha, capital of Okinawa Prefecture, is located. Okinawa made headlines around the world when a magnitude 7.0 earthquake struck the prefecture on February 26, 2010. Little damage was reported from the earthquake, but a tsunami warning was issued for the Okinawa Islands, as well as the nearby Amami Islands and the Tokara Islands. There are ten important facts to know when learning about or  traveling to Okinawa, Japan: The main set of islands making up Okinawa is called the Ryukyu Islands. The islands are then further divided into three regions called the Okinawa Islands, the Miyako Islands, and the Yaeyama Islands.Most of Okinawas islands are made up of coral rocks and limestone. Over time, the limestone has eroded in many places throughout the various islands and as a result, many caves have formed. The most famous of these caves is called Gyokusendo.Because Okinawa has abundant coral reefs, its islands also have a plethora of sea animals. Sea turtles are common in the southernmost islands, while jellyfish, sharks, sea snakes, and several types of venomous fish are widespread.Okinawas climate is considered subtropical with an average August high temperature of 87 degrees F (30.5 degrees C). Much of the year can also be rainy and humid. The average low temperature for January, Okinawas coldest month, is 56 degrees F (13 degrees C).Because of its climate, Okinawa produces sugar cane, pineapple, pap aya, and has many botanical gardens. Historically, Okinawa was a separate kingdom from Japan and was controlled by the Chinese Qing Dynasty after the area was annexed in 1868. At that time, the islands were called Ryukyu in native Japanese and Liuqiu by the Chinese. In 1872, Ryukyu was annexed by Japan and in 1879, it was renamed the Okinawa Prefecture.During World War II, there was a Battle of Okinawa in 1945, which led to Okinawa being controlled by the United States. In 1972, the United States returned control to Japan with the Treaty of Mutual Cooperation and Security. Despite giving the islands back to Japan, the U.S. still maintains a large military presence in Okinawa.Today, the United States currently has 14 military bases on the Okinawa Islands, most of which are on Okinawas largest main island.Because Okinawa was a separate nation from Japan for much of its history, its people speak various languages that differ from traditional Japanese.Okinawa is known for its unique architecture that developed as a result o f frequent tropical storms and typhoons in the region. Most of Okinawas buildings are made of concrete, cement roof tiles and covered windows. Sources Mishima, Shizuko. The Okinawa Islands, Mapped Out. Trip Savvy, March 26, 2019.

Thursday, November 21, 2019

Learning Types Coursework Example | Topics and Well Written Essays - 250 words

Learning Types - Coursework Example Their learning is predominantly through what they see and can visualize. The teacher should therefore ensure he/she uses many demonstrations and also learning materials that are visually pleasant as well as striving as much as possible to make mental paintings and images. Auditory learners are active listeners by natures and tend to talk slowly while thinking a very linear manner. They prefer verbal explanations as opposed to written notes and as such they most favored method of learning involves listening actively and verbalizing. The teacher therefore needs to sound very good, have a meticulous lesson plan and deliver content through active organized conversations. Learners categorized as kinesthetic are typically extremely slow at talking and making decisions. They engage all their senses in the learning process and they learn better when trying and solving problems in real life. They therefore the hands-on approach to doing thinks and their learning is predominantly by trial and error. The teacher should be hands on at demonstrating, use case solution discussions and engage them practically in tackling problems. In conclusion therefore classroom learning and teaching is a complex process requiring the teacher to have a concise understanding of his class. There are different types of learners in the same classroom requiring different types of skills and therefore by knowing this the teacher is better placed to employ the best teaching strategies that involve all the learner types in the process without favoring a particular learning

Wednesday, November 20, 2019

The Concept of Business Strategy Essay Example | Topics and Well Written Essays - 750 words

The Concept of Business Strategy - Essay Example The arrangement of the five forces varies across different industries. For instance, in the commercial airline industry, stiff competition exists between Boeing and Airbus, the power of suppliers, threat of entry and the threat of substitutes are weak while the power of suppliers is strong. In the movie theatre sector, the increase of entertainment and the influence of distributors and movie producers and inputs are significant. The first component in the tool refers to supplier power and refers to the ease of suppliers to lead to changes in prices. This is influenced by the number of suppliers in at each point of production, the cost of switching between suppliers, the power they have over companies and the uniqueness of the product or service. The less the supplier options that are present in an industry, the more power the consumers have. The second aspect of the Porter Five-tool is buyer power and it relates to how easy it is for consumers to lead to a reduction in prices. This i s influenced by the number of buyers, the cost of their decision to switch to other products and services and the value of each customer to the organization. Companies that deal with a relative number of powerful buyers, they have a huge impact on them.The third aspect is competitive rivalry and this relates to the number and ability of the competitors. If a company has a high number of competitors that offer better products and services then, the company has minimal power over the situation.

Sunday, November 17, 2019

Auditorium Music Testing Essay Example for Free

Auditorium Music Testing Essay Division of the music library into groups on basis of familiarity and likeability levels This output helps the programming team prune the play mix and help identify songs which should be played more/less Extended Objectives Besides the obvious output of segregating the songs into lists (basis which should be played more/less/discarded), AMT outputs are analyzed for higher understanding as follows: It gives us answers as to whether the city TG prefers regional music over Hindi or English music and hence, helps us form programming strategies. In addition, comparison of AMT output of two cities aides ground level understanding for the programming team which is helpful in designing the play mix. For example, comparison of Delhi vs. Mumbai outputs prove that Delhi audience tends towards Punjabi hits whereas Mumbai audience prefers more evolved Hindi Bollywood numbers with softer tempo. Over a period of time, understanding how music preferences vary over various Indian regions helps the station make more informed choices when launching in new markets.

Friday, November 15, 2019

ELISA Test for Virus Detection

ELISA Test for Virus Detection Zohrah Miakheyl Immunology practical Introduction Viruses are small living organisms that requires living host for its survival and can lead to infection if it fully invades the host cells taking over the cell machinery to produce virus. There are many different viral infections including Measles, Mumps, Rubella, and Cytomegalovirus. Measles is an infection of the respiratory system caused by the measles virus. The measles virus is very contagious and can easily spread via sneezing, coughing and personal contact. Measles is known by the red-brownish rash starting on the face and spreading to the rest of the body. Other symptoms of measles virus include fever, diarrhoea, runny nose, conjunctivitis and dry cough (Permar et al, 2006). Mumps is an infection caused by the paramyxovirus. This viral infection is also highly contagious like Measles and spreads also via sneezing, coughing and direct contact. Mumps usually causes swollen salivary glands, fever, dry mouth and difficulties in swallowing. Rubella is an infection caused by Rubell a virus, member of the genus Rubivirus. The spread of the virus is similar to measles and Mumps. Most common symptoms of this infection are a pink, light red rash lasting up to three days, mild fever, cold cough, sore throat, conjunctivitis and joint pain in adults (Stock, 2012). In contrast to Measles, Mumps and Rubella, Cytomegalovirus (CMV) usually don’t have any symptoms and therefore most people being infected may not know that they have CMV. People who are being infected often develop mild symptoms similar to flu or glandular fever. This viral infection can become serious in babies infected before birth, because this virus can be transmitted from mother to foetus. Cytomegalovirus is a virus belonging to herpes family of viruses. This virus is spread via body fluids (saliva and urine) and personal contact (Griffiths, 2002). The above stated viral infections usually occur at childhood, but it can occur at any age. Measles, Mumps and Rubella are often protected by giving t he children MMR vaccination at 13 months and a booster is often given to three to five years old children. To find out from what the four patients are suffering from ELISA technique was applied to detect antiviral antibodies in patient’s serum for the viral infections Measles, Mumps, Rubella and Cytomegalovirus. Method  Ã‚   Results Figure 1 microtitre plate showing the results of the four patients tested. The ELISA technique shows that patient 1 is positive for Measles (IgM) and CMV (IgG), patient 2 is positive for Measles and Rubella (IgG), Patient 3 is positive for measles (IgG) and patient 4 is positive for CMV (IgM) and Measles, Mumps and Rubella (IgG). Discussion Four patients were tested for viral infections using ELISA technique and the results showed positive for some patients for some of the viral infections. The ELISA results obtained were good and no errors were made. This might be due to accurate practical skills such as pipetting, appropriate filling of the wells, proper emptying and washing of the plate. Furthermore accurate serum dilution and measurement has also added to the accuracy of the results. Controlling the experimental conditions such as incubation time has also lead to improved results. To obtain better results volume measurement, dilutions, experimental conditions can be improved further. The volume measurement can be improved by accurately use of Gilson pipettes by ensuring there is no air bubbles and the pipettes are fully calibrated. Experimental condition can be improved by carefully monitoring the incubation duration. Patient’s case study Patient 1 A 56 years old patient was admitted with dense reddish brown maculopapular rash, headache, low grade fever, spot rash, mild abdominal discomfort and diarrhoea, high temp, mild conjunctivas symptoms. Throat swab done by the GP didn’t reveal any severe symptoms, but was referred for antiviral antibodies screening examination. After performing antiviral antibody screening the results showed positive for measles (IgM) and CMV (IgG). IgM is made during immune response in the early stage of infection and is mainly found in lymph fluid and blood where it functions as neutralizer against harmful agents. Whereas IgG is made in the late stage of infection and stays in the body for a long period of time. Due to its long survival period in the body IgG is useful for passive immunization. IgG is mainly found in blood, lymph fluid, cerebrospinal fluid and peritoneal fluid and plays a vital role in humoral immune response by activating the complement system (Lima, 2012). The sign and symptom s of the patients is similar to measles therefore indicating that the patients might be suffering from measles and might be in the early stages of the infection due to IgM found in the serum sample and macolopapular rash is also the sign of the infection at early stages. The mild abdominal discomfort, diarrhoea, and cold-like symptoms also indicates that the patient might suffer from CMV infections, but since IgG is found in patient’s serum sample, the infection might also be the result of immunisation and prior infection. All the symptoms of this patient are also the symptoms of measles therefore this patient might suffer from measles in the early stage of it, because of the antibody IgM and the reddish macolopapular rash is also found in the early stage of the infection) . Currently there are no means of preventing the developed measles infection, but the symptoms can be reduced using approved medications such fever-reducers, antibiotics, and vitamin A supplements (Permar e t al, 2006). Patient 2 A healthy 8 years old boy was examined by GP in a routine check and was referred for full blood counts. From the physical examination, the GP found that the boy was having faint cracking-like sound due to sever cold that he has been suffering since 3 weeks. Eczema-like rash was also observed, which was treatable by E45 creams, but the cause of this symptom was not clearly known as he has no family history of eczema. After his full blood count revealed no abnormalities and the cause of eczema was not known, his GP referred him for antiviral antibodies screening. The screening result showed that the boy was positive for Measles and Rubella (IgG) infections. The signs and symptoms of this patient appears to be different from the sign and symptoms and Rubella and Measles apart from the cold that the patient was suffering from. One of the first signs of Measles and Rubella infection is red-pinkish rash, where in Measles it appear to be observable for a week and in Rubella it lost for at l east 3-7 days, but varies from patient to patient. The patient always had eczema-like rash, which means that the patient might not be infected by Measles or Rubella. The positive results obtained from antiviral screen might be due to immunisation and prior infections. Since the patient is not suffering from virus infection, the doctor ca refer him to Dermatologist for eczema examination. Since he is suffering from cold, the patient can take cold reducing medications (Gen,1999). Patient 3 A 26 years old healthy female attend her GP for confirmation of her pregnancy test after she tested at home using home pregnancy test about a week ago and got positive results. She believes she is about 28 days pregnant, but this is her fist confirmation although she has been pregnant in the past and had early miscarriage about 10 months ago. GP preformed second pregnancy test and the positive results confirmed that she is pregnant. Since she was only 4 years old when moved to UK from Tajikistan, her medical record is available from the age of 6. Due to incomplete medical records, the patient is advised to carry out blood test so that her vaccination status can be known, therefore antiviral antibody screen was carried out and the results appear positive for Measles infection. The development of MMR vaccination appear to be very successful against this viral infection and due to improve and advancement of MMR vaccination, Measles infection has become less common now, but it shows to b e dangerous among pregnant women if occur. This is because Measles might lead to miscarriage, stillbirth or early delivery if the pregnant individual is not immune against the infection. Although patient 3 do not display any sign and symptoms, but the antiviral antibody screen shows that she is positive for this infection. This positive result suggests that the miscarriage that she had might be due to Measles infection. However this cannot be said with certainty, because of her incomplete medical history. The antiviral positive result might be due to early infection or immunization. Since her medical history is not fully known, she probably needs MMR vaccination to make sure she is immunized against the viral infection Normally the signs and symptoms of Measles infection tend to appear between 6 and 21 days. . Therefore it’s important that she is aware of any signs symptoms such as fever, cold and any skin rash that might appear at later stages of Measles infection. If she is infected then human normal immunoglobin (HNIG) treatment can be carried out to reduce the symptoms of infection. However this does not mean that miscarriage can be prevented (Permar, 2006). Patient 4 A 43 years old male who had kidney transplantation 9 months ago due to kidney failure, which was caused as a result of Type 1 Diabetes Mellitus, which was diagnosed at the age of 11. The patient had a good diet and controlled blood glucose, but due change in life style and alcohol consumption and irregular insulin administration his blood glucose level has changed and become unpredictable. This life style has led to impaired kidney functioning, which resulted in estimated Glomerular Filtration Rate (eGFR) of 30ml/min. After monitoring eGFR about 3 months, a steady reduction was observed until the age of 39 with eGFR of 10ml/min. Although the patient was under dialysis, he was introduced to ambulatory peritoneal dialysis (CAPD) while waiting for suitable kidney donor for transplantation. After a few months CAPD treatment, he was referred to haemodialysis, which was carried out 3 times a week, because he could not get on with CAPD. After successful single kidney transplant, the patient shows to recover well from the surgery and the kidney appeared to function well. Following the checkups, the patient appeared to feel better and showed good recovery. However, the patient complained of generally unwell feelings with severe cold/ flu, where he has suffer for at least couple of weeks. Chest pain, abdominal cramps with diarrhea was also reported on this visit and physical examination shows some abdominal tenderness with no swelling or any other tenderness and normal blood pressure. The Auscultation examination however showed crackling and wheezing sounds. Microbial culturing was performed on stool and mid-stream urine samples a land with full blood count, creatinine measurement and an antiviral antibody screen examination. The microbial culture from urine samples revealed nothing significant and eGFR shows to be similar to last check up (10ml/min). The full blood count however shows that the Haemoglobin concentration was 12g/do, which is lower than the normal range (normal range 13-18g/dL) and this is thought to be as a result of impaired glomerular filtration rate, which is caused due to kidney failure and his haemoglobin concentration might be also low due to his kidney-transplantation and the immunosuppressive medication that he receives which causes mild bone-marrow suppression causing low hemoglobin concentration (Joist et al, 2006) . All other parameter however appear to be within the normal ranges indicating nothing significant. But the white blood count appears to be slightly higher than the normal range. The normal white blood count is 4-11Ãâ€"10 to the 9/L, whereas the patients count is 11.110 to the 9/L. This indicates that the patient might be suffering from viral infection. This is eviden t from the antiviral antibody screen examination, where the patient appeared to be positive for CMV (IgM), Measles, Mumps, and Rubella (IgG). Therefore it is the Measles infection that causes the while blood cell counts to alter. In general viral infections disrupts the bone marrow function temporarily and this leads to variation in white blood cell counts. The severe cold/flu, abdominal discomfort and diarrhea that the patient is suffering from is also the signs of CMV infection, this is because individuals who undergo organ transplantation are more susceptible to CMV infection (Rafailidis et al, 2012).The reason that the individuals are susceptible is because the medication they received reduces the immune system response to avoid rejection of kidney transplant (Cordero et al, 2012). However the patient does not display any symptoms for Rubella, Measles and Mumps, but the positive antiviral screening result might be due to previous infection or immunization. His crackling and whee zing sound might be result of cardiovascular disease that he might suffer from because of his lifestyle Kataoka, 2008). In order to stay healthy the patient needs to improve his lifestyle by improving his diet by reducing/stopping alcohol consumption. If the symptoms of CMV becomes worse than antiviral drug can be used. If the immune system is temporary weakened then there is no need for any antiviral drug, because the patient will recover from the infection when the immune system is recovered. List of references Cordero, E. et al. (2012). Cytomegalovirus disease in kidney transplant recipients: incidence, clinical profile, and risk factors. Elsevier. [Online] 44 (3) p. 694-700. Available from: http://www.ncbi.nlm.nih.gov/pubmed/22483471. [Accessed: 15/02/2015] Gen. (1999). Immunoglobulin (IgG) and (IgM) Antibody Responses to Rabies Vaccine .Lister Institute of Preventive Medicine, Elstree, Hertfordshire, U.K. 40 (10), p595-604. Griffiths, P. D . (2002). Cause and Treatment Of Cytomegalovirus Infection.Journal of Antimicrobial Therapy. 49 (2), 243-255 Joist, H. Brennan, D.C. Coyne, D.W. (2006). Anaemia in the kidney-transplant patient. Journal of The American Society of Nephrology. [Online] 13(1) p. 4-10. Available from: http://www.ncbi.nlm.nih.gov/pubmed/16412965. [Accessed: 11/03/2015]. Kataoka, H. Matsuno, O. (2008). Age-Related Pulmonary Crackles (Rales) in Asymptomatic Cardiovascular Patients. Annals of Family Medicine. [Online] 6(3) p.239-245. Available from: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2384982/. [Accessed: 15/03/2015] Lima, R. C. et al (2012). Interpretation of the presence of IgM and IgG antibodies in a rapid test for dengue: analysis of dengue antibody prevalence in Fortaleza City in the 20th year of the epidemic. Journal of the Brazilian Society of Tropical Medicine. [Online]. 45(2) p. 163-167. Available from: http://www.ncbi.nlm.nih.gov/pubmed/22534985. [Accessed: 22/03/2015]. Permar, S. R, Griffin, D. E and Letvin, N. L. (2006). Immune Containment and Consequences of Measles Virus Infection in Healthy and Immunocompromised Individuals.CLINICAL AND VACCINE IMMUNOLOGY,. 13 (4), 437–443. Rafailidis et al,. (2012). Sever cytomegalovirus infection in apparently immunocompetent patients: a systematic review. Virology Journal. [Online] 5 (47) p. 1-7. Available from: http://www.virologyj.com/content/5/1/47 [Accessed: 11/02/2015] Tingle, A. J, Allen, M, Petty, R. E, Ketthyles, G. D and Chantler, J. K. (2015). Rubella Associated Arthritis: Comparative Study of Joint Manifestation Associated With Natural Rubella Infection.Annals Review of the Rheumatic Diseases. 45 (1), 110-119.

Tuesday, November 12, 2019

Human service Essay

Compile a list of the human service agencies in your city or state. Choose two agencies from your list. Research and study the available information for each agency, obtained from the agency’s Web site or other credible Internet sources. Search for information about how the agency determines needs and the demographic it serves. Refer to Appendix C for tips on where to find this information and Appendix G for other suggested Web sites. Compare and contrast the information you found for each agency, then answer the following questions in 200 to 300 words: †¢What needs do each agency meet and what demographic does each agency serve? What or who may have influenced the agency’s decision to meet the needs of this demographic group? †¢What differences have you observed between the ways the two agencies attempt to meet human needs? †¢How successful is each agency in meeting the needs of its demographic group? What challenges may be preventing the agencies from meeting certain needs? Well the two agencies that I looked up where food stamps (FI) and Medicaid. They are just about the same but they only go if you need them. If you have a low income family then you can get them both. But you have to make it on the charts. They go by the amount of money that you make and how many kids you have too. But you don’t have to have kids to get food stamps or Medicaid. These groups meet the needs of all the people but Medicaid only goes to the people that are older or have kids that are under the age 18 years old. The way I have found that they have made for the people is that they give people food in there house or they make sure that they have the health care that they need to live longer or even just get checked out for a cold. I think that the biggest challenges that they face is trying to find out who really needs it and who don’t need it. They have to look at each case very well and make sure that they don’t have any way to cheat the system any way. I believe that both of these thing make the government better and help use become a better united states all the way around.

Sunday, November 10, 2019

Fast Food Advertising And Childhood Obesity Essay

A rise in obesity has been observed in the United States in the last two decades. Obesity is one problem that gives birth to numerous fatal diseases, including but not limited to cardiovascular disease, diabetes, and depression. The Centers for Disease Control and Prevention (CDC) conducted a survey and found that, â€Å"More than one-third of U.S. adults (35.7%) and approximately 17% (or 12.5 million) of children and adolescents aged 2-19 years are obese† (Ogden, Carroll). One of the main reasons behind obesity is the American’s love for fast food. Fast food contains only a small proportion of essential nutrients, and is loaded with unhealthy and non-essential nutrients which do nothing but contribute to obesity and resulting diseases. An equally increasing trend has been observed in the openings of new fast food locations. The fact sheet issued by National Restaurant Association shows that â€Å"970,000 new fast food locations were opened in year 2012 and the restaur ant-industry share of each food dollar spent stands at 48%† (2012 forecast). Those parents who know about the adverse effects of fast food consumption try their best to keep their children away from it. But no matter how hard they try to shield their children, some negative forces like advertising provides them a complete exposure to such unhealthy food. A kid may never have eaten a McDonald’s hamburger, but he/she definitely knows what it looks like, thanks to the power of commercials. â€Å"A study of almost 100,000 food ads on TV showed that 89% of ads that teenagers see are promoting products high in fat, sugar, and/or sodium† (Taylor, Daniel). The advertisers are very smart and they never tell the complete story of products they advertise. They make the food look so tempting that it becomes irresistible for everyone especially kids. They best know the techniques to reach out the targeted consumers. Most of the TV advertisements show super-sized meals at cheaper prices but they never show that the excess consumption results in excess calories input. â€Å"A study by Tirtha Dhar and Kathy Baylis indicates that the parents whose children are constantly begging for fast food, after being exposed to TV ads end up purchasing fast food more frequently than parents whose children are not exposed to advertising† (Dhar, Baylis 3). In order to build a prosperous  and healthy nation, Government should take action to ban fast food advertising completely to the children. Achievement of this goal requires unity and mutual efforts by whole nation. The issue of fast food advertising to children is not new and an initiative was taken by the Federal Trade Commission after the joint workshop of FTC and Department of Health and Human Services (HHS) on Marketing, Self-Regulation and Childhood Obesity held in 2005. FTC was the first ever organization in the US which recommended that the Cong ress ban fast food advertising to children under age of 12. According to a report issued by them to Congress, â€Å"44 reporting companies spent approximately $1,618,600,000 to promote food and beverages to children and adolescents in the U.S. in 2006. Approximately $870 million was spent on food marketing directed to children under 12 and a little more than $1 billion on marketing to adolescents† (Kovacic, Harbour, Leibowitz and Rosch). Congress has not worked on any of the recommendations presented in the report yet. It seems like they care more about the profits earned by the giant fast food industry than the health and wellness of general public. Banning fast food advertisements won’t solve the obesity problem at once but it is surely one of the best steps in the right direction – a step that more law makers should not be afraid to take. â€Å"The similar advertising bans already exist in some jurisdictions such as in Quebec (Canada) and few Scandinavian countries† (Dhar, Baylis 7). â€Å"Sweden, Norway, and Finland have banned commercial sponsorship of children’s programs. Sweden also does not permit any television advertising targeting children under the age of twelve† (Role of Media). â€Å"Quebec’s 32 years ban on advertising to children had led to $88 million annual reduction in expenditures on fast food and 13.4 billion to 18.4 billion fewer fast food calories being consumed per year† (Dhar, Baylis 2-10). Residents of Quebec have a very sedentary life, yet their obesity rate is comparatively lesser than the US. These figures indicate that the sanction on fast food adverti sement can prove effective in lowering or curbing fast food consumption in the United States as well. A larger proportion of the US population leads a very active life. An active life combined with the proper and healthy diet may lead to significant reduction in the obesity rates. â€Å"Media and entertainment giant Walt Disney Co’s has already banned junk food advertisements during its TV, radio and other online programs intended for children under the age of 12† (Heavey). Lawmakers and other opponents of this campaign may not agree to the effects of advertising on children and may further argue that this ban will never be successful in achieving the desired results. A research paper commissioned by the World Health Organization (WHO) states that, â€Å"A survey conducted in the United States showed that 86 percent of children who smoked prefer Marlboro, Camel and Newport which are the three most heavily advertised brands† (Hammond). â€Å"A study in the Journal of the American Medical Association found that 91 percent of six year old children surveyed identified the Joe Camel cartoon character as being associated with cigarettes, about the same percentage as recognized Mickey Mouse† (Fischer, Schwartz and Richards 3145-8). Lawmakers should not forget how the ban on Joe Camel proved to be successful in cutting smoking rates in the United States. â€Å"High school smoking rates dipped significantly from 34.8 percent in 1995 to 21.9 percen t in 2003† (Wilson). Now the webpage of Camel cigarettes cannot be even accessed by kids, as it requires input of some verifiable information. The ban should be placed on the TV channels which children watch the most. A similar ban should be placed on the free video streaming websites which display ads more than the desired videos. Alternatively, a specific time can be defined by the legislators during which no advertising related to fast food shall be displayed on TV. The report issued by FTC includes a variety of recommendations for media and entertainment companies. The best recommendation among them is that, â€Å"More media and entertainment companies should limit the licensing of their characters to healthier foods and beverages that are marketed to children, so that cross-promotions with popular children’s movies and television characters will favor the more, rather than the less, nutritious foods and drinks† (Kovacic, Harbour, Leibowitz and Rosch 11). FTC further recommended media and entertainment companies to use their powers positively. Their report states that â€Å"Media and entertainment companies should test the effectiveness of any health and nutrition messages and public education campaigns aimed at the problem of childhood obesity† (Kovacic, Harbour, Leibowitz and Rosch 11 ). Parents will have to play an active part in this regard. They need to be more watchful about their kid’s media consumption. They should keep an eye on the channels their children watch or the books and magazines they read to see what types of commercials are displayed. By doing this, they can filter out any media  source they don’t want their children to use. A child spends a considerable amount of time in a day in school. Schools can play an important role in making the children aware of adverse effects which fast food consumption can have on their health. They should make the fresh fruits and vegetables available to the children. Fast food companies spend a substantial amount on renting out the spaces used for billboards advertisements. City Government should take some action against these companies and restrict renting out such spaces to them. In order to make sure that these restrictions don’t affect the advertisement of healthy food, the government should set nutrition-based standards which will define what type of products can be advertised. Any product-line that doesn’t meet that standard will never be allowed to be advertised The opponents of this ban may argue that it completely depends on parents whether they let their children buy fast food or not; advertising doesn’t compel them. They ignore the fact that if a parent always says no to his or her children whenever he or she demands for fast food, it would affect them adversely. The kids will compare their position to other kids in the neighborhood or school, and will feel depressed by knowing the fact that they are the only ones who are not allowed to eat fast food. These psychological factors in turn will affect their education and career. â€Å"A mother of two children from California named Parham launched a class-action law suit against McDonald’s appealing that the toys given out with the Happy Meals unfairly trap kids into eating unhealthy foods† (Jodi, Sara). She further speaks about the success of advertising in this regard, â€Å"Other busy, working moms and dads know, we have to say ‘no’ to our young children so many times, and McDonald’s makes that so much harder to do† (Jodi, Sara). Advertising of junk food is the root cause of these problems, which if banned to children, will let the parents achieve the goal of keeping their children healthy and successful. Works Cited Ogden, Cynthia., and Carroll, Margaret. â€Å"Prevalence of Obesity Among Children and Adolescents: United States, Trends 1963-1965 Through 2007-2008.† Centers for Disease Control and Prevention. CDC 24/7, June 2010. Web. 31 October, 2012. â€Å"2012 Restaurant Industry Forecast.† National Restaurant Association. National Restaurant Association Educational Foundation, nd. Web. 02 November, 2012. Taylor, Julie., Daniel, S. Kirschenbaum. â€Å"Are Fast-Food Advertisers Playing You?† Fit WebMD, Sanford, nd. Web. 02 November, 2012. Dhar, Tritha., Baylis, Kathy. †Fast Food Consumption and the Ban on Advertising Targeting Children: The QuÈbec Experience.† Journal of Marketing Research 48.5 (2011). American Marketing Association. Pg 2-10. Web. 03 November, 2012. Kovacic, William., Harbour, Pamela., Leibowitz, Jon., Rosch, Thomas. â€Å"Marketing Food to Children and Adolescents.† Federal Trade Commission. FTC, July 2008. Web. 03 November, 2012. â€Å"The Role of Media In Childhood Obesity.† Kaiser Family Foundation. 2004. Web. 17 November, 2012. Heavey, Susan. â€Å"Disney Junk-Food Ad Ban Latest Move To Slim U.S. Kids.† Reuters, June 5, 2012. Web. 03 November, 2012. Hammond, Ross. â€Å"Tobacco Advertising & Promotion: The Need for a Coordinated Global Response.† World Health Organization, Geneva. WHO, January 7 to 9 2000. Web. 17 November, 2012 P.M. Fischer, M.P. Schwartz, J.W. Richards et al., â€Å"Brand Logo Recognition by Children Aged 3 to 6 Tears: Mickey Mouse an d Old Joe the Camel,† Journal of the American Medical Association 266 (1991). Pg. 3145-8. Web. 17 November, 2012. Wilson, Duff. â€Å"Teenage Smoking Rates Spur Calls to Renew Anti-Tobacco Campaigns.† The New York Times. NY Times, July 8, 2010. Web. 17 November, 2012 Jodi. Sara. â€Å"California Mom Sues McDonald’s Over Happy Meals.† Circle of Moms. December 15, 2010. Web. 04 November, 2012.

Friday, November 8, 2019

10 Rewards and Risks of Self-Publishing

10 Rewards and Risks of Self-Publishing 10 Rewards and Risks of Self-Publishing 10 Rewards and Risks of Self-Publishing By Mark Nichol Some time ago, I wrote a highly skeptical post about self-publishing. I stand by my concerns, but I realize my initial assessment could have been more open-minded. Here’s a more neutral evaluation of the pros and cons. Rewards 1. Autonomy In self-publishing, writers control the publishing process. In traditional publishing, the final edit, the cover design and cover copy, and the manner in which marketing and rights are handled are the publisher’s prerogative. 2. Marketing Traditional publishers focus most of their marketing efforts (and other attention) on established authors, attending little to most of the writers whose works they publish. However, writers with an established audience bloggers, speakers, and experts can inexpensively market their self-published books themselves. 3. Timeliness Self-published books can be completed and distributed in a matter of weeks or, at most, months. A traditionally published book usually comes out more than a year after it is accepted for publication. 4. Compensation On average, self-published writers collect roughly half of the sale price, as opposed to ten percent or less for authors of traditionally published books. In addition, self-publishers can deduct many of their expenses when figuring their taxes (but so can other writers). 5. Dress Rehearsal Writers can self-publish to help them determine whether they can succeed through traditional publishing. Armed with one or more successful self-published books, they might have a better chance at getting noticed by a literary agent or a publisher. Risks 1. Isolation The good news is that self-publishers have control over all aspects of publishing, carrying out or outsourcing, as they see fit, the many tasks involved in producing a book. The bad news is, they have to acquire the skills and knowledge to complete the tasks, or find others to do them. 2. Selling Among these tasks is selling the book. It takes time and effort to identify and target your audience, to produce publicity materials, to schedule events and appearances, and so on not to mention actually getting people to actually buy books. 3. Workload Whether you carry out all the steps involved in producing, marketing, and selling your book or delegate some or all responsibilities, doing so will take time and effort. 4. Expenses Self-publishers have to invest in their books up-front, whereas traditional publishers bear the risk of producing a book. (They also often provide an advance and pay out royalties.) One hidden cost is finding a distributor not always essential, but often advised because booksellers seldom buy books directly from an author. 5. Prejudice Despite some major and minor self-publishing successes, the do-it-yourself approach is still stigmatized and rightly so. Most self-published books are poorly written and/or designed, and many readers (and agents) assume again, with some justification that if traditional publishers have rejected your manuscript, there’s a good reason for that decision. (Furthermore, traditional publishers may not consider a self-publishing success a valid reason for considering producing a new edition of that book or accepting another by the same author.) As I mentioned in my previous post, I’m not hostile to self-publishing. (I encourage readers of this post to also check out not only that article but also the comments written in response to it.) But I strongly urge prospective self-publishers to carefully examine their motives and their goals before investing in the endeavor. And though reading about others’ successes is encouraging, it can also be misleading; don’t overvalue anecdotal accounts of lucrative self-publishing at the expense of overwhelming evidence to the contrary. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:4 Types of Gerunds and Gerund Phrases8 Proofreading Tips And TechniquesPunctuation Is Powerful

Wednesday, November 6, 2019

Actual Yield Definition (Chemistry)

Actual Yield Definition (Chemistry) Actual Yield Definition The actual yield is the quantity of a product that is obtained from a chemical reaction. In contrast, the calculated or theoretical yield  is the amount of product that could be obtained from a reaction if all of the reactant converted to product. Theoretical yield is based on the limiting reactant. Common Misspelling: actual yeild Why Is Actual Yield Different from Theoretical Yield? Usually, the actual yield is lower than the theoretical yield because few reactions truly proceed to completion (i.e., arent 100% efficient) or because not all of the product in a reaction is recovered. For example, if you are recovering a product that is a precipitate, you may lose some product if it doesnt completely fall out of solution. If you filter the solution through filter paper, some product may remain on the filter or make its way through the mesh and wash away. If you rinse the product, a small amount of it may be lost from dissolving in the solvent, even if the product is insoluble in that solvent. Its also possible for the actual yield to be more than the theoretical yield. This tends to occur most often if solvent is still present in the product (incomplete drying), from error weighing the product, or perhaps because an unaccounted substance in the reaction acted as a catalyst or also led to product formation. Another reason for higher yield is that the product is impure, due to the presence of another substance besides the solvent. Actual Yield and Percent Yield The relationship between actual yield and theoretical yield is used to calculate percent yield: percent yields actual yield / theoretical yield x 100%

Sunday, November 3, 2019

Black Plague Essay Example | Topics and Well Written Essays - 1250 words

Black Plague - Essay Example The result was a change in the way that most focused on the urban development, specifically with a different perspective toward construction and use of materials. In the novel, â€Å"A Journal of the Plague Year,† by Daniel Defoe, there are references to how individuals began to think after the plague. The reference wasn’t only toward the outcomes and tragedies associated with the plague, but instead led to the beliefs that those who didn’t have the lower social status and misled construction also weren’t subjected to the outcome of the plague. This line of thinking is seen throughout the book, as well as the belief that the plague was a sign to restructure into the modern urban development. The way in which most began to think about the Black Plague after it had been stopped from overtaking Europe was based on preventative measures that wouldn’t allow another disease to take over the land. The objective became the need to find ways and means to cha nge society, specifically which would safeguard individuals from being weakened and dying from the plague. According to Huppert, there was an understanding that the society needed to change so it didn’t exceed the resources that were available. When the plague began to decrease in 1700, there was also a change in how many farmed and lived. This included smaller plots of lands, a focus on not having as large of populations in one place and living within confines that didn’t use as many natural resources.... There are references to the market that is in the city, specifically which is a sign of the plentiful ness of the country. There are references to several coming to town with large amounts and supplies of different items which could be used for those that were going to the market. However, during and after the plague, this began to change with constrained resources that could be monitored and widely used for those that were in need of food or other farm items. â€Å"Without interruption [they] came up to that market known still by the name of Bear – Key, where they supplied the City plentifully with Corn, when Land Carriage began to fail, and when the people began to be sick coming from many places in the country† (Defoe, 252: 1817). This shows the transition which was made between using the extra resources and the response to the plague from what happened to those who took advantage of the excess resources. Another concept which appears in Huppert’s recounts of the Black Plague and from the book is the rebuilding of both urban and rural society. The Black Plague was known to wipe out almost one-third of the population and led cities to have to rebuild for years. This led to several years of trying to restructure the way that the cities should function while being cautious about another plague coming into the cities. The changes were based first on several experiencing life outside of the past constraints from politics and the agendas that were associated with peasants. Many of the peasants began to look for freedom, emancipation and ways to rebuild society in a way where they weren’t considered as slave labor for higher society. The main ideal was to get land without permission from land owners, buy and sell heritages and to work with the bourgeoisie and land

Friday, November 1, 2019

Re-organization of Government and contractors supporting Department of Term Paper

Re-organization of Government and contractors supporting Department of Defense efforts for Afghanistan and Iraq - Term Paper Example end, the paper will analyse the definition of private contractors, their legal status under international law and the risks and advantages involved in their use to supplement US military operations. In doing so the paper firstly discusses history of the development of private military companies and private security companies in the aftermath of the Cold war due to the downsizing of the military and how the proliferation of these companies has altered the infrastructure of contemporary military strategy, resulting in increased reliance on their services. The paper then considers the debate surrounding the use of such contractors with regard to the ambiguity of legal status under international law and parameters of their activity. In considering the debate, this paper further considers the common activities undertaken by such contractors and the central arguments of the military in justifying their use in practice. The paper further considers the possible implementation of a categorisation system to ensure that the use of private contractors remains adequately regulated whilst simultaneously providing a viable asset to US defense operations in Iraq and Afghanistan in light of the changing nature of warfare. The proliferation of private military companies and private security companies in the 1990s directly correlated to the downsizing of armed force supplies in the immediate aftermath of the Cold War. This resulted in a new political order in the international arena with novel conflict scenarios, thereby creating a demand for military manpower and expertise. The redefinition of these security strategies has left gaps in the core functions of the armed forces, which have been supplemented by alternative military service delivery via Private military companies (PMCs) and Private Security Companies (PSCs) to support US defense efforts in Iraq and Afghanistan. The US defense effort heavily relies on private contractors in Iraq in particular for multifarious